Micro-Credential in Marketing Management
Programme Overview
This particular Micro-Credential module will help the students to develop an in-depth knowledge of the marketing implications of recent advances in modern communication, information technology and transportation. A close analysis of customer preferences and a continuous search for new ways of adding value in the context of these advances are deemed necessary to survive in the highly competitive global market.
Learning Outcomes
On completion of the course participants should be able to:
• Evaluate the market opportunities with clear knowledge related global context
• Apply theories and concepts in the decision making process of selecting target market for global businesses
• Present professionally and effectively in team work a preparation of a marketing plan for marketing efforts for international businesses
• Generate critically solutions to international marketing issues based on case study
• Apply entrepreneurial ideas and create a marketing plan.
Course Progression
Credits from this Micro-Credential Programme are transferable to the following full academic programme:
- Master of Business Administration (MBA)
Assessments
- Coursework 80%
- Final Examination 20%
Study Plan for Micro-Credential in Marketing Management
Week 1 | INTERNATIONAL BUSINESS PROFESSIONALS · People and their relationships in business · Conflicting interests and how they are resolved · non-legislative ways of solving conflict. · elements of contract law help deal with conflict. · relationships between people in business · a possible business conflict and show how the law would be used to solve it. | Management Seminar Session Simulations |
Week 2 | INTERNATIONAL MANAGEMENT · Introduction and definition of management. · Managers and management skills. · Management activities. · Span of control, and project teams · Controlling – theory, principles and types. ENTERPRISE · Introduction and definition of enterprise · Entrepreneurs and enterprise skills · Characteristics of entrepreneurs · Enterprise skills-innate and learned · Application of enterprise skills to different situations | Management Seminar Session Case Studies |
Week 3 | GLOBAL BUSINESS ADMINISTRATION · Household and business manager · Human resource management · Changing role of management
GLOBAL BUSINESS ADMINISTRATION · Managing new relationships. · The empowerment of workers and total quality management · Managing new technologies: · The impact of technology on personnel, business costs, and business opportunities | Management Seminar Session Group Discussions |
Week 4 | BUSINESS IN ACTION · Identifying opportunities · Sources of opportunities: Internal and external new product and service development process · Marketing · The marketing concept (consumer orientation) · The marketing strategy DOMESTIC ENVIRONMENT · Categories of industry · Types of business organisation · Community development | Management Seminar Session Group Discussions |
Week 5 | INTERNATIONAL ENVIRONMENT · Introduction to the international trading environment. · The significance of international trade for the Irish economy. · Opportunities and challenges for Irish business in international trade. Europe, an International Ally · The importance of the European Union · The purpose of the main European Union – policies and directives and their impact on Irish business · International business · The global marketing of products and services | Management Seminar Session Presentations Simulations |
Week 6 | The development and impact of transnational companies · Decision – Making Process · An outline of the decision – making process in the main European Union institutions · The role of the special interest groups in this process | Management Seminar Session Case Studies |
Week 7 | European Demand · Individual demand; market demand; shifts in demand; shifts v movements; policy perspective · Market supply; shifts in supply; shifts vs movements; price determination in demand and supply | Submission of Assignments |
Week 8 | Final Examination | Conclusion Session Awarding of Certificates Presentation by VC or Representative of VC |
Why Micro-Credential in Lincoln University College (LUC), Malaysia?
Micro-credentials in Lincoln University College (LUC), Malaysia offer a flexible, targeted, and accelerated pathway of acquiring industry-relevant skills that meet the demands of today’s evolving job market. Designed for students, professionals, and individuals seeking to upskill or reskill, credentials offer learning experiences and formally recognized certifications, with enhanced employability, and serving as stepping stones to higher qualifications. LUC’s micro-credential programs are supported by strong academic frameworks and offer clear progression pathways into full-fledged degree programs. After completing this Micro-credential course, professionals can use their updated skills to apply for promotions or switch to a different job role.