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LUC announcement
Bachelor of Arts in Mass Communication (Hons)

PROGRAM DESCRIPTION

Bachelor of Arts in Mass Communication(Hons) KPT/JPS(FA 4229)08/2020

The programme presents to the students an interdisciplinary basis on the theory and skills essential to develop into media practitioners and more informed media consumers. The student through this course will gain real world experience in the mass media professions. The graduates will achieve a variety of careers openings related to media field, including advertising, corporate communication, public relations, journalism, and broadcasting. As a result students interested in graduate studies in this field can also opt for advanced studies in various fields across the country. This course will train the students to survive in the rapidly expanding world of media and corporate communication by teaching technological skills and knowledge for work in corporate media and communication fields, in addition to the understanding of matters related to media, communication and information.

The program aims to create graduates with the essential and advanced knowledge in communication. The course prepares the students in mass communication with integrity, originality, perceptive attitudes and other essential related skills. The students are taught to reflect and analyze issues significantly, and gain a comprehensive understanding in their field, focusing on ideas, theories and professional practices. The objective is to apply the knowledge to help the society to develop in a positive way.

The course will help the students to become part of a growing employment sector in mass communication, digital media and corporate communication. Bachelor of Arts in Mass Communications (Hons) Job Types includes
· Columnist
· TV Correspondent
· Art Director
· Photojournalist
· Floor Manager
· Screenwriter
· Reporter
. Sound technician
. Special Correspondent
. Transmission Executive

Minimum Duration : 36 Months.
Maximum Duration : 54 Months.

Sl.No. MQA Subject Code Subject Name Credits
1 BMC 1113 Principles of Communication 3
2 BBA 1153 Fundamental Computer Principles 3
3 BMC 1123 Public Speaking 3
4 BMC 1133 Development of Mass Communication Industry 3
Elective (Choose any one module from the following):
5 MPU 3113 Islamic Civilization and Asian Civilization (Elective) 3
6 MPU 3123 Ethnic Relation (Elective) 3
Elective (Choose any one module from the following):
7 MPU 3163 Malay Communication 3 (Elective) 3
8 MPU 3173 Malaysian Studies 3 (Elective) 3
9 BMC 1213 Development Communications 3
10 BMC 1223 Mass Communication: Concepts and Theories 3
11 BMC 1233 Print Media I 3
12 BMC 1243 Principles of Design 3
13 MPU 3232 Leadership Skills 2
14 ENG 613 English 3
15 BMC 1313 Photography 3
16 BMC 1323 Print Media II 3
17 BMC 1333 Reporting & Editing 3
18 MPU 3342 Malaysian Government and Public Policy 2
19 BMC 2113 Broadcast Journalism 3
20 BMC 2123 Television Production 3
21 BMC 2133 Basics of Camera, Light & Sound 3
22 BMC 2143 Radio Journalism & Program Format 3
23 BMC 2153 Radio Productions 3
24 BMC 2163 Advertising: Concepts & Principles 3
25 MPU 3452 Community Service 2
26 BMC 2213 Advertising in Print, Radio & Television 3
27 BMC 2223 Press Laws and Media Ethics 3
28 BMC 2233 Media, Culture and Society 3
29 BMC 2243 Integrated Marketing Communication 3
30 BMC 2253 Event Management: Principles & Methods 3
31 BMC 2313 Interpersonal Communication 3
Elective (Choose any two modules from the following):
32 BMC 2323 Writing for Media (Elective) 3
33 BMC 2333 Cyber Technology (Elective) 3
34 BMC 2343 Creative Communication (Elective) 3
35 BMC 3113 Global Media 3
36 BMC 3123 Public Relations 3
37 BMC 3133 Media Management 3
38 BMC 3143 New Media Technologies 3
39 BMC 3153 South East Asian Politics and Communication 3
40 BMC 3213 Crisis Communication 3
41 BMC 3223 Research Methodologies for Communication Studies 3
42 BMC 3233 Research Project 6
43 BMC 3318 Industrial Training 8

Intake :

  1. January
  2. May
  3. September

Entry Requirements :

  1. Pass a Malaysian Higher School Certificate (STPM) or its equivalent, with at least a Grade C (NGMP 2.00) in any two (2) subjects and credits in English at the Malaysian Certificate of Education (SPM) level or equivalent; or
  2. Pass a Certificate in Higher Education in Malaysia (STAM) with at least Jayyid and credit in English at SPM level or equivalent, or
  3. Pass a Diploma (4 MOH) or equivalent; or
  4. Pass a Matriculation / Foundation / Foundation or equivalent to at least CGPA 2.00 and credit in English at SPM level or its equivalent; or
  5. Other qualifications recognized by the Government of Malaysia.

For international students, a test of English as a Foreign Language (TOEFL) with a score of 500 OR International English Language Testing System (IELTS) of 5.0 OR equivalent is required If the student does not meet this requirement. HEPs must offer English language mastering courses to ensure that their students have sufficient proficiency to meet program requirements. This is usually done by the assessment process.


Duration : 36 Months.


University : Lincoln University College


Level : Bachelor