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LUC announcement
Bachelor of Arts in Mass Communication (Hons)

PROGRAM DESCRIPTION

Bachelor of Arts in Mass Communication(Hons)KPT/JPS(PA 4229)08/19

The programme presents to the students an interdisciplinary basis on the theory and skills essential to develop into media practitioners and more informed media consumers. The student through this course will gain real world experience in the mass media professions. The graduates will achieve a variety of careers openings related to media field, including advertising, corporate communication, public relations, journalism, and broadcasting. As a result students interested in graduate studies in this field can also opt for advanced studies in various fields across the country. This course will train the students to survive in the rapidly expanding world of media and corporate communication by teaching technological skills and knowledge for work in corporate media and communication fields, in addition to the understanding of matters related to media, communication and information.

The program aims to create graduates with the essential and advanced knowledge in communication. The course prepares the students in mass communication with integrity, originality, perceptive attitudes and other essential related skills. The students are taught to reflect and analyze issues significantly, and gain a comprehensive understanding in their field, focusing on ideas, theories and professional practices. The objective is to apply the knowledge to help the society to develop in a positive way.

The course will help the students to become part of a growing employment sector in mass communication, digital media and corporate communication. Bachelor of Arts in Mass Communications (Hons) Job Types includes
· Columnist
· TV Correspondent
· Art Director
· Photojournalist
· Floor Manager
· Screenwriter
· Reporter
. Sound technician
. Special Correspondent
. Transmission Executive

Minimum Duration : 36 Months.
Maximum Duration : 54 Months.

Sl.No. MQA Subject Code Subject Name Credits
1 BMC1113 Principles of Communication 3
2 BBA 1153 Fundamental Computer Principles & Programming 3
3 BMC 1123 Communication & Soft Skills 3
4 BMC 1133 Development of Mass Communication Industry 3
5 ENG 613 English I 3
6 MPU3113 ISLAMIC AND ASIAN CIVILIZATIONS (TITAS) 3
7 MPU3163 MALAY LANGUAGE COMMUNICATION 3 3
8 BMC 1213 Development Communications 3
9 BMC 1223 Mass Communication : Concepts and Processes 3
10 BMC 1233 Print Media I 3
11 BMC 1243 Editing & Principles of Layout and Design 3
12 MPU3123 ETHNIC RELATIONSHIPS 3
13 MPU3173 MALAYSIAN STUDIES 3 3
14 MPU3232 LEADERSHIP SKILLS AND HUMAN RELATIONS 2
15 BMC 1313 Photo Journalism 3
16 BMC 1323 Print Media II 3
17 BMC 1333 Reporting & Editing 3
18 BMC 2113 Broadcast Journalism 3
19 BMC 2123 Television Production 3
20 BMC 2133 Basics of Camera Light & Sound 3
21 BMC 2143 Radio Journalism & Program Format 3
22 BMC 2153 Radio Productions 3
23 MPU3342 MALAYSIAN GOVERNMENT AND PUBLIC POLICY 2
24 BMC 2213 Advertising in Print, Radio & Television 3
25 BMC 2223 Press Laws And Media Ethics 3
26 BMC 2233 Computer Application for Journalism 3
27 BMC 2243 Information Technology 3
28 BMC 2253 Event Management : Principles & Methods 3
29 MPU3452 COMMUNITY SERVICE 2
30 BMC 2313 Organization & Management 3
31 BMC 2323 Cyber Journalism 3
32 BMC 2333 Cyber Technology 3
33 BMC 3163 Advertising : Concepts & Principles 3
34 BMC 3113 Global Media 3
35 BMC 3123 Public Relation 3
36 BMC 3133 Media Management and Ethics 3
37 BMC 3143 New Media Technologies 3
38 BMC 3153 Development in World Media 3
39 BMC 3213 Contemporary Media Technology 3
40 BMC 3223 Research Methodologies for Media 3
41 BMC 3233 Research Project 6
42 BMC 3318 Industrial Training 9

Intake :

  1. January
  2. May
  3. September

Entry Requirements :

  1. Passed the Malaysian Certificate of Higher Education (STPM) or its equivalent, with at least Grade C (CGPA 2.00) in any two (2) English subjects and credits at the Malaysian Certificate of Education(SPM) level or its equivalent: or
  2. Passed the Malaysian Higher Certificate of Religion (STAM) with a minimum of Jayyid grade from credit in English at SPM or its equivalent: or
  3. Pass Diploma (Phase 4 MOH) or equivalent: or
  4. Passed Matriculation / Foundation or its equivalent at least CGPA 2.00 and credit in English at SPM or its equivalent: or
  5. Other recognized qualifications are equivalent to that by the Government of Malaysia.

For international students, English Language Testing as a Foreign Language (TOEFL) with a score of 500 OR International English Language Testing System (IELTS) with a score of 5.0 OR equivalent is required. If the student does not meet this requirement, the providers must offer courses of English proficiency to ensure student mastery is sufficient to meet the program requirements. This is usually done the evaluation process.


Duration : 36 Months.


University : Lincoln University College


Level : Bachelor