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LUC announcement
Bachelor in Tourism Management

PROGRAM DESCRIPTION

Bachelor in Tourism Management KPT/JPS (PA 7993) 04/23

The Bachelor in Tourism Management programme under the Faculty of Hospitality is designed to give students’ academic and technical skills in broad areas. It combines the precise training in international relations theory and practice with the analytical and quantitative tools of policy making. The programme teaches students a wide range of educational field, the tourism industry in strategic planning and management,event management, tourism marketing, culture and heritage tourism and in other fields including human resources and marketing. The programme is designed as a transformative program, which offers students the education, training, and first-hand experience essential for successful international careers. This enables the programme to meet its broader objectives to touch every aspect of global tourism industry. There are many organizations and industries that are direct contributors of the industry and hence in the long run create better job opportunities to those who would want to be a part of the industry.

The programme of Bachelor of Tourism Management will produce potential engineers who are:

• Knowledgeable and skillful in strategic tourism planning,policy formulation, and management of tourism enterprises in line with Tourism Strategic Plan

• Capable to design innovative plans and communicate technical advice to professionals within the aerospace industry

• Able to value responsibility of the tourism to look after the welfare of the public while making regular inspections and maintenance

• Eligible to demonstrate business expertise and entrepreneurship in order to engage in life-long learning for improved performance of tourism management.

• Able to initiate leadership skills and supervising the assembly of tourism.

The tourism industryis an industry that even though being comparatively new than the others but isgrowing and is also expected to do well in the coming years as well. The jobdescription of a tourism manager is varied and may include many different typesof work. Key areas of employment include visitor management, marketing and thedevelopment of tourism services, products and facilities.

Jobs related to this program include:

    • Holiday representative.

    •Tour manager.

    • Tourism officer.

    • Tourist information centre manager.

    • Travel agency manager.

    • Customer service manager.

    • Event manager.

    • Hotel manager.

    • Marketing executive.

Minimum Duration : 36 Months.
Maximum Duration : 72 Months.

Sl.No. MQA Subject Code Subject Name Credits
1 BTM 1113 Business English 3
2 BTM 1123 Principles of Tourism Management 3
3 BTM 1133 Introduction to Cost & Management Accounting 3
4 BTM 1143 Introduction to Tourism Industry 3
5 MPU 3113 / MPU 3163 Islamic Civilization and Asian Civilization(TITAS) / Malay Communication 3
6 BTM 1213 Business Communication 3
7 BTM 1223 Emerging Trends in Tourism 3
8 BTM 1233 Fundamentals of Computer Applications 3
9 BTM 1243 Human Resource Management 3
10 MPU 3123/ MPU 3173 Ethnic Relations / Malaysian Studies 3
11 BTM 1313 Tourism Information System 3
12 BTM 1323 Geography of Tourism 3
13 BTM 1333 ForeignLanguage I ( FRENCH ) 3
14 BTM 1343 Business Environment of Tourism 3
15 MPU 3232 Leadership Skills and Human Relations 2
16 BTM 2413 Basic Tourism Business Statistics 3
17 BTM 2423 Tourism Economics 3
18 BTM 2433 Travel Documentation 3
19 BTM 2443 Foreign Language –II(FRENCH) 3
20 MPU 3342 Malaysian Government and Public Policy 2
21 BTM 2513 Accounting for Hospitality & Tourism 3
22 BTM 2523 Airfare and Ticketing 3
23 BTM 2533 Tourism Marketing 3
24 BTM 2543 Tour Guiding and Escorting Skills 3
25 MPU 3452 Community Service 2
26 BTM 2613 Travel Agency and Tour Operations 3
27 BTM 2623 Tour Package Management 3
28 BTM 2633 Tourism Philosophies, Principles and Practices 3
29 BTM 2643 Hotel and Resort Management 3
30 BTM 2653 Event Management 3
31 BTM 3713 Strategic Management for travel & tourism 3
32 BTM 3723 Responsible tourism & ethics 3
33 BTM 3733 Research Methodology 3
34 BTM 3743 International Tourism Governing & Apex Bodies 3
35 BTM 3753 Alternative Tourism 3
36 BTM 3813 Sustainable tourism development 3
37 BTM 3823 Tourism Product & Business 3
38 BTM 3833 Culture and Heritage Tourism Development 3
39 BTM 3843 Entrepreneurship 3
40 BTM 3918 Industrial Training 8

Intake :

  1. January
  2. May
  3. September

Entry Requirements :

  1. Higher School Certificate with a minimum CGPA of 2.00 in at least 2 subjects; Or
  2. A recognized Diploma (Level 4 MQF) with a minimum CGPA of 2.00, Or
  3. A recognized Matriculation / Foundation qualification with a minimum CGPA of 2.00

Duration : 36 Months.


University : Lincoln University College


Level : Bachelor