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LUC announcement

PROGRAM DESCRIPTION

Bachelor (Hons) in Business Administration KPT/JPS (PA 10751) 08/24

The Bachelor (Hons) in Business Administration program of Lincoln University College, Malaysia (LUC) is designed to help the students to acquire academic and technical skills, so that they can take up managerial roles in the future. LUC strives to provide the graduate students with adequate knowledge of business and in-depth knowledge of their subject areas. This learning will help the students to achieve success in the professional field. It is a comprehensive and well-structured program that allows students to enroll for distance learning courses, offers great convenience and flexibility, making it the ideal business undergraduate program.

The objectives of the course are aimed at:

  1. Developing the skills and abilities required to exhibit strong leadership qualities and management abilities in a complex global and changing business environment by providing students with an understanding of the management disciplines of accounting & finance, marketing and managing people. Elective subjects can further extend this knowledge base to accommodate student interest and vocational needs.
  2. Offering opportunities to explore modern aspects of Business Administration not previously considered and to broaden aspects that were covered in previous studies.
  3. Developing a keen appreciation of some key theoretical concepts, major economic themes and significant current issues related to Business Administration.
  4. Providing opportunities for practical appreciation and application of the Business Administration perspective for businesses in the Asian region.
  5. Developing an awareness of the professional context as it will enable the graduates with Business Administration credentials to acquire information regarding the areas of employment.

The program is offered Open and Distance Learning Mode (ODL).

The aims for the proposed programme are as follows:

  1. Ability to acquire knowledge in business and economics that will help the graduates to compete at the global level as managers and executives.
  2. To produce proactive graduates, who are knowledgeable as well as aware about the current issues of business and economics.
  3. To produce graduates with the capability to integrate and apply the latest technology in organizational management
  4. To contribute to the country's development by producing graduates that fulfills the requirement of both private and public sectors.
  5. To allow the students to share their knowledge of business and economics with students of other schools in this university college, to produce well-prepared graduates.
  6. To develop physical fitness, so that the students emerge as disciplined individuals.

After completion of this course the students are expected to find jobs and work as

  1. Marketing Consultant.
  2. Business Advisory.
  3. Management Consultant.

Minimum Duration : 36 Months.

Sl.No. MQA Subject Code Subject Name Credits
1 (BBA 6013) Business English I 3
2 (BBA 6023) Business Communication 3
3 (MPU 3123/MPU3143) Islamic and Asian Civilization (TITAS) / Bahasa Melayu Komunikasi 3 3
4 (BBA 6043) Principles of Management 3
5 (BBA 6053) Introduction to Accounting 3
6 (BBA 6063) Fundamental of Computer Principles & Programming 3
7 (BBA 6073) Human Resources Management 3
8 (BBA 6083) Principles of Marketing 3
9 (BBA 6093) Internet Fundamental & Applications 3
10 (BBA 6103) Entrepreneurship 3
11 (BBA6113) Business English II 3
12 (BBA 6123) Sociology 3
13 (BBA 6133) Business Organization 3
14 (BBA 6143) Business Law 3
15 (MPU 3113 / MPU 3173) Hubungan Etnik/ Malaysian Studies 3 3
16 (BBA 6163) Microeconomics 3
17 (BBA 6173) Project Management 3
18 (BBA 6183) Introduction to Financial Accounting 3
19 (BBA 6193) Consumer Behavior 3
20 (BBA 6203) Company Law 3
21 (BBA 6213) E-Commerce 3
22 (MPU 3312) Government and Public Policy Malaysia (Kerajaan dan Dasar Awam Malaysia) 2
23 (BBA 6233) Business Ethics 3
24 (BBA 6243) Quantitative Methods 3
25 (BBA 6253) Management Information System 3
26 (BBA 6263) International Business Management 3
27 (BBA 6273) Macroeconomics 3
28 (MPU 3212) Leadership Skills and Human Relation 2
29 (MPU 3412) Khidmat Masyarakat 2
30 (BBA 6303) Organizational Behavior 3
31 (BBA 6313) Production & Operation Management 3
32 (BBA 6323) Retail Management (RM) 3
33 (BBA 6333) Event Management 3
34 (BBA 6343) Marketing Management 3
35 (BBA 6353) Logistics and Supply Chain Management (LSCM) 3
36 (BBA 6363) Target Economic Region 3
37 (BBA 6373) Psychology 3
38 (BBA 6383) Strategic Management 3
39 (BBA 6393) Innovation Management for Global Competitiveness 3
40 (BBA 6403) TQM and Six Sigma (TSS) 3
41 (BBA 6413) Business Research Methods 3
42 (BBA 6423) Marketing Research 3
43 (BBA 6433) Multinational Enterprise 3
44 (BBA 6443) Bachelor’s Thesis 9

Intake :

  1. January
  2. May
  3. September

Entry Requirements :

  1. Meet the minimum requirements of the MQA Program Standard / professional body requirements / recommendations for student recruitment during that period; or
  2. . Other qualifications recognized by the Government.

Any changes to the Program Standard / MQA professional requirements / recommendations will apply to new cohort students only.

Implementation of the eligibility requirements in accordance with the MQA Professional Program / Professional Body Requirements / Recommendations is applicable in accordance with the provisions set forth in the Malaysian Qualifications Agency circular (MQA) when enforcing the application of MQA Professional Program / Professional Body Requirements / Recommendations.


Duration : 36 Months.


University : Lincoln University college


Level : Bachelor